Indian cricketer Rinku Singh has made a powerful move off the field by investing ₹1.9 crore in Indian fitness startup BeastLife, valuing the company at ₹120 crore. More than just a financial investor, Rinku plans to use his voice and reach within the sports community to promote clean, reliable, and effective nutrition — values that align with BeastLife’s mission.
Founded in 2024 by fitness icon Gaurav Taneja and entrepreneur Raj Vikram Gupta, BeastLife is a Gurugram-based brand focused on sports nutrition and bodybuilding supplements. In a short span, it has carved a niche for itself among India’s growing community of health-conscious consumers and fitness enthusiasts. Prior to Rinku’s investment, the brand had already secured $479K in an angel round, signaling early interest in its business model and potential.
💪 What Does BeastLife Offer?
BeastLife operates primarily as a direct-to-consumer online platform, offering a wide range of high-performance products including whey protein, creatine, BCAA, multivitamins, and a unique protein-rich roti mix. One of its key innovations is the Pro Concentrate Whey Protein, powered by its proprietary Ultrasorb Tech — a formulation designed to enhance absorption and maximize muscle recovery and performance.
According to the brand, its supplements are crafted with science-backed, high-quality ingredients to cater to the modern athlete’s evolving needs. This mission aligns perfectly with Rinku Singh’s active lifestyle and desire to promote performance-enhancing yet clean products among fellow athletes and aspiring fitness lovers.
🔍 BeastLife Brand Highlights
| Feature | Details |
|---|---|
| Founded | 2024 |
| Founders | Gaurav Taneja, Raj Vikram Gupta |
| Recent Investment | ₹1.9 crore by Rinku Singh |
| Valuation (Post Investment) | ₹120 crore |
| Previous Round | $479K Angel Round |
| Product Range | Whey, Creatine, BCAA, Multivitamins, Protein Roti Mix |
| Key Innovation | Pro Concentrate Whey with Ultrasorb Tech |
| Equity Split | Gaurav (40%), Raj (15%), Varun Alagh (30%), ESOP (15%) |
| Competition | MuscleBlaze, ON, GNC, The Whole Truth |
| Current ARR (GMV) | ₹80 crore |
| Marketing Cost | 15% of revenue |
| Profitability | Positive EBITDA |
🧠 What Sets BeastLife Apart from the Competition?
While India’s fitness supplement market is crowded with players like MuscleBlaze, Optimum Nutrition, and GNC, BeastLife aims to differentiate itself with transparency, performance-centric innovation, and affordability for Indian consumers. The company doesn’t just sell supplements—it builds trust. Every product is backed by scientific research, and the brand’s commitment to transparency has helped it generate ₹50 crore GMV within its first year of operations.
Rinku Singh’s endorsement is also more than symbolic. “BeastLife stands for something bigger than just supplements. It’s about creating the finest products with top-quality ingredients, backed by science and integrity. What really drew me in was the brand’s vision to make world-class sports nutrition accessible in India. That’s something I believe in deeply and am proud to support,” said the cricketer in a press release.
📈 What’s Next for BeastLife?
With this new investment and backing from a national athlete, BeastLife is aggressively targeting an ARR of ₹80 crore while maintaining lean marketing spends. Its focus will remain on innovation, digital growth, and community engagement. The brand is also expected to ramp up its product range and possibly enter the ready-to-drink or pre-mix category in the coming months.
