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Record Deal With Allu Arjun’s Pushpa 2: See Details

Pushpa 2 release

In 2021, Allu Arjun made a grand Pan India debut with Sukumar’s “Pushpa,” captivating audiences worldwide. From its distinctive mannerisms, electrifying dance sequences, soul-stirring music, to its unforgettable dialogues and characters, “Pushpa” embedded itself deeply into pop culture. The anticipation surrounding its sequel, “Pushpa 2: The Rule,” has been nothing short of monumental. Recently, the makers teased fans with a glimpse of the upcoming Allu Arjun starrer and reaffirmed its theatrical release on August 15.

Record Deal With Allu Arjun’s Pushpa 2

Breaking news from Pinkvilla reveals that “Pushpa 2” has clinched a historic theatrical deal in North India with Anil Thadani. Insider sources disclose that Anil Thadani has secured the North India theatrical rights for an astounding sum of Rs 200 crore in advance. “Pushpa 2” emerges as the most anticipated Indian film of the year, shattering pre-release business records. A source close to the project unveiled, “Anil Thadani has committed Rs 200 crore (advance) for the theatrical rights of this action-packed extravaganza helmed by Sukumar.”

The exceptional deal for “Pushpa 2” can be attributed to the immense fan base of Allu Arjun and the formidable brand recognition of “Pushpa” in North India. With the countdown to its release underway, the producers are sealing substantial theatrical and non-theatrical agreements worldwide. This deal marks the pinnacle of North Indian theatrical agreements, surpassing even the pre-pandemic era’s largest deals, which ranged between Rs 140 to Rs 160 crore. “Pushpa 2” has raised the bar, sparking fervent discussions within the industry. All eyes are now on “Pushpa 2” to set the box office ablaze upon its release on August 15.

The advance amount pertains solely to the North Indian theatrical rights, indicating the magnitude of the deal. For comparison, in the case of a Bollywood film, this would equate to approximately Rs 250 crore, factoring in an additional Rs 50 crore from Southern states, managed by South Indian distributors.

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