Maruti Suzuki India Limited (MSIL) has set a new industry milestone with its Fronx SUV, reaching the 2-lakh sales mark in just 17.3 months since its launch in April last year. The compact SUV has rapidly gained popularity due to its attractive design, well-equipped cabin, and strong performance. This achievement follows another significant benchmark for the Fronx, which became the fastest new model to hit the 1 lakh sales milestone in January 2024. It reached its first 1 lakh customers in 10 months and added another 1 lakh sales in just 7.3 months.
Commenting on this success, Partho Banerjee, Senior Executive Officer of Marketing & Sales at Maruti Suzuki India Limited, said, “The remarkable success of the FRONX reflects Maruti Suzuki’s understanding of evolving customer expectations and our efforts to deliver products that exceed them. With a notable 16% YoY growth in FY25, this compact SUV has captured the attention of first-time buyers while becoming the preferred choice for those upgrading within the segment.”
He further added, “The FRONX has struck a strong chord with today’s discernible SUV buyers looking for a thrilling turbo experience, futuristic design with a tech-loaded cabin and multiple powertrain choices. The option of a turbocharged engine with paddle shifters appeals to those looking for a more spirited and dynamic driving experience. We are confident of building on this success as we continue to innovate and provide exceptional value to our customers.”
The Fronx’s rapid rise in sales highlights its appeal to both new and existing SUV buyers, solidifying its position in the compact SUV market.
